(app)
(mobile ordering)
Role: Creative Director
With a design team of 4, we set off to create a happy hour of energetic interaction, art direction that served, and an ordering process smooth as butter. Bon apetit!
The team was tasked with creating a simple way to navigate, while upholding the bold energy of Fridays' brand. We landed on a 3 tab main navigation and the use of large type and imagery to keep the home screen engaging as you explore down.
I brought in a seasoned illustrator to build out a library of tasteful menu illustrations to add a bit of personality to the navigation of ordering.
