e.l.f.

(app)

(web)

(e-commerce)

(campaign)

Role: Creative Director

Manager

Hands-On

e.l.f. is a brand of community, bold collaborations, and new product drops on the regular. My team and I set out to capture the eclectic energy e.l.f. attracts to its brand on multiple digital touchpoints. With a team of 8 designers we elevated their e-commerce experience, redesigned their community focused app, and overhauled their corporate website that houses all the e.l.f. Beauty brands.

Making the billion dollar beauty brand as expressive as the community it serves.

Team One

E-commerce revamp on e.l.f. Cosmetics & e.l.f. Skin brands

Two customer segments, one system of design and experience. Our design had to flex to work for all e.l.f. campaigns, brand collaborations and continuous new product drops.

Team Two

e.l.f. Beauty corporate site

The company mission, ethos, and impact. We built a stage for the entire family of e.l.f. brands including: e.l.f. Cosmetics, e.l.f. Skin, Rhode, Keys Soulcare, Well People, and Naturium.