(app)
(web)
(fintech)
Role: Creative Director
A Webby Award winning app built with the help of 5 designers and side-by-side collaboration with the State Farm development team. We were able to create a sleek new design with a tasteful touch of motion and interaction that continues to serve the countries largest insurance agency.
(2)
Our goal: A unified design system, meaningful interaction with movement, while removing the noise and jargon. An inviting, low cognitive load on such complex content was key to the apps success.
Less "taps" does not mean a better experience. We intentionally give clarity over speed during a claim filing process. Focused, step-by-step guidance to assure users give accurate and complete details.
Increase in app visits on relaunch
Increase in app engagement
⭑ app store rating
Webby Award winning
