(app)
(design system)
(fintech)
Role: Creative Director
Working with an embedded team of 10 creatives, we set to revamp a legacy finance app into a leader in the tech industry. With an older, less familiar crowd to new technology, each interaction had to be carefully crafted to be as simple as a hand shake.
It had to stretch and skew, a lot. We were inheriting decades of users and data of the most sensitive kind. We worked toward something familiar to navigate, yet leaping them into a new tech-first era of mobile banking.
A big focus was giving these traditionally dense, spreadsheet-like transactions, more room to breathe. Simple, premium, obvious. No confusion, no reading continuous fine print at every stage. Just intuitive, clear, guided steps to achieve tasks.
New features, 25 builds pushed
Increase on development efficiency
⭑ app store rating
Increase in monthly users YOY
